Vice President, Product Development & Category Marketing | Careers | Papa Murphy’s
Corporate Careers

Vice President, Product Development & Category Marketing

Location: Vancouver, WA

Job Status: Exempt

Date Posted: August 20, 2014

Summary Description

Rapid growth QSR with innovative offering seeking innovative, strategic, product innovation and marketing leader with a broad set of marketing, product development and management skills. This position leads product marketing and the product innovation pipeline which supports brand strategy to drive long-term transaction, sales and profit growth. The incumbent will develop and lead a multi-year core product, pricing and margin improvement strategy; manage a successful stage-gate product development and testing process; continually lead the product marketing / promotional calendar; and initiate supporting merchandising / POP programs that drive consistent same store sale growth. Manage a growing team of professionals responsible for our test kitchen, new product development, category management, and product marketing. Indirect responsibility for operations support and other marketing staff on a project-specific basis.

Duties and Responsibilities

•Establish long-term product strategy, opportunity sizing and series of development and testing activities to bring new products to market. Work closely with consumer insights and marketing analytics team to understand compelling opportunities and convert insights into actions.

•Lead the go-to-market strategy for all products including responsibility for the annual marketing calendar, pricing, and promotion that support achievement of sales goals.

•Lead the development of product-based financial and marketing strategies that result in long-term revenue growth and improved corporate and store-level profitability.

•Evaluate and recommend price strategies that enhance the overall menu offering and competitive positioning across markets.

•Develop strong, effective partnerships with franchisees and internal partners.

•Partner with operations and field marketing leadership to obtain support for new product testing and successful roll-out of new products and product-oriented promotions.

•Act as executive leader of stage-gate testing process and recommended actions to senior leadership team as a result of testing outcomes.

Required Qualifications

Education: Bachelor’s degree required. Masters degree in business or marketing preferred.


•15+ years of consumer goods or multi-unit restaurant (QSR) product marketing and innovation experience.

•At least 5 years in a leadership role managing a cross-functional team with accountability for sales-driving initiatives in a QSR restaurant or food-service organization.

•Demonstrated experience driving initiatives to obtain internal resources and senior executive support.

•Franchised retail or restaurant experience and experience working with franchisee-based advertising Coops preferred.

•Experience leveraging vendor partners to achieve product development and marketing objectives Knowledge, Skills, and Abilities:

•Ability to work cross functionally and with outside partners.

•Strong analytical thinking. Demonstrated Ability to analyze data and convert insights into actions.

•Possess a solid understanding of latest concepts and best practices for restaurant food and food-related product innovation.

•Core product management or category management skills in developing, managing and trouble-shooting product and category-based product and loss statements.

•Strong negotiation and superlative presentation skills.

•Must be a self starter; highly motivated. Proven ability to influence key decision makers and to manage results through influence.

•Highly responsive and adaptable. Outstanding written, verbal, and presentation skills. Proactive, results-oriented and organized. Team player, leader, coach, and model for others.

•Efficient use of personal computer and a working knowledge of MS Office Suite.

•Must be able to travel, by air and car, for business purposes.

The intent of this job description is to provide a representation of the types of duties and responsibilities that will be required in this position and shall not be construed as a declaration of the total of the specific duties and responsibilities of any particular position. Employees may be directed to perform job-related tasks other than those specifically presented in this description. To apply, please submit your resume to